BRANDS // PRODUCTS
CRAIGHILL
Producing content for a company like CRAIGHILL is like being handed a box full of fascinating, intricate toys and puzzles and being told to create magic. It’s a rewarding yet highly complex experience, given the nuanced and technically complex nature of CRAIGHILL’s products. But I loved it.
I was assigned through the PENCILZ AGENCY to craft monthly ads, pushing the boundaries of the brand identity and bringing a fresh and creative view to their puzzles, tools, and knickknacks.
A first for me in this contract involved the heavy use of stop-motion animation, bridging the gap between photography and videography. This technique captures multiple photographs in a sequence, stitched together in video software to create short-form videos. It taught me a lot about image capture in general, and opened an entirely new creative style that I love using to this day!
