ABOUT LXR PRODUCTION
My name is Robert Sinclair.
I’M a Musician turned cinematographer – founder of LXR PRODUCTIONS a full-fledged content production house based in Montreal.
I WORK WITH people who are on a mission. Who have a purpose at heart and wish to share IT with the world. People who appreciate substance over complexity, subtlety over pomp and show.
These can be individuals, entrepreneurs, or corporations, and in each case I work to extract the core message and substance at the heart of what you do.
I create engaging cinematic video content that serves as the backbone to your authentic story, allowing others to see, feel and engage with the soul of your brand or product, to be affected by it, and to get to know it like never before.
All this is created through the enduring power of the human touch: I use state-of-the-art production technologies with a light footprint, to create stunning and impactful content that leaves deeply lasting impressions on your audience.
I have worked in production for OVER15 years, starting with producing and touring my own music (I released 3 albums) to eventually working on big-budget film sets.
The most important lesson I’ve learned is that great content doesn’t require a huge production – just the right producer. Someone who knows how to make you feel at ease in front of the lights and cameras, relaxed on the mic, to extract the most authentic living content your brand has ever created.
A practicing Yogi and teacher with 15 years experience, I bring a maturity and composure to every shoot, unparalleled anywhere else in the industry. I create an environment where ideas can flow freely and be captured with ease, making every production a deeply rewarding and empowering experience for everyone involved.
GREAT CONTENT DOES NOT REQUIRE A HUGE PRODUCTION just the right people.
CONTENT PRODUCTION PROCESS
Creating an authentic human story-telling experience
I don’t believe in the use of complex technologies for their own sake, instead I use these tools to facilitate an authentically human story-telling experience for all involved. I do this by simplifying the production process itself into a minimalist and streamlined workflow, providing a high-end production service with a calm and grounded approach, unlike any other producer you will find.
I make a real effort to get to know who you are, what you stand for, and WHY. Once this is clear, we set up a production plan tailored to your needs, designed to capture your message naturally, effortlessly.
Pre Production
I work with you directly on the scripting of your videos, ensuring the highest quality communication of your message and what you aim to convey.
This initial phase is about laying the groundwork for a project that will truly have an impact. I dive deep into understanding the essence of your story and your goals, so we can communicate an impactful and lasting message.
I combine strategic planning with creative intuition, ensuring every aspect of the project is aligned with your vision and what you stand for.
Production
This is where the magic happens – capturing the raw material that will form the backbone of your story. I emphasize the human element during every production, focusing on authentic expressions and genuine moments, no matter the type of storyboard or script.
I employ state-of-the-art equipment with a light footprint, allowing for a fluid and unobtrusive shooting experience that allows everyone involved to feel at ease. The production process is not just about filming, it’s about creating a grounded environment where you feel inspired and confident to share your message!
Sit back, relax, and follow the flow.
Post Production
In post-production, we weave everything together into a cohesive narrative that speaks directly to the heart of your audience. We integrate music, sound design, VFX and color grading to enhance emotional and visual impact.
The LXR editing style is minimalist and narrative-driven, focusing on musical pacing, rhythm, and the subtle nuances that elevate a good story to a great one. No need here for excess or hype.
I take the heart of what we’ve captured and present it beautifully, good vibes and all!
Whether you are a company, brand, organization, or individual,
I create a strong and trustworthy bond with my clients, a mutually rewarding connection that serves as an anchor for all our future work together.
Once this connection is established, we are unstoppable and will create increasingly impactful content that resonates deeply
with your core values, and your growing audience.
