LXR Brand Story

This brand story film was created for my own company.  It served as both an artistic exploration and a personal rite of passage. 

Created without the constraints of a client brief, it became a space to experiment freely with emerging tools – AI generation, AI-assisted editing, POV cinematography, and a range of new production techniques that I had never combined in a single project before.

It also served as a journal entry during a period of deep transition in my business and personal life. The film became a container for honesty, introspection, and the unfiltered expression of challenges I was moving through. With a self-recorded voiceover and a curated soundtrack, the process was as cathartic as it was creative.

The project laid the foundations for a format I’ve been constructing for use with clients: cinematic brand storytelling built from authenticity, narrative structure, and modern production workflows.