WASCHIES

Waschies is a German beauty brand known for its high-quality, reusable personal care products. I was brought onto this project through Ascendis as a white-label photographer to support a large-scale rebranding of Waschies’ product detail pages (PDP) and online catalog.

The mandate involved the conception and execution of a comprehensive product photography system, including classic overhead PDP images on white, lateral stacked compositions, and detailed macro photography highlighting the product’s unique fibre structure. After testing and refining multiple visual approaches, I produced a full catalog shoot covering individual products and curated gift sets, delivering several hundred meticulously edited assets.

Shot entirely at LXR Studios in Montreal, the project required precise lighting, advanced masking and retouching, and strict colour consistency across a broad product line to meet e-commerce standards. The final result is a refined, cohesive visual system that presents Waschies’ products with clarity, elegance, and a premium finish aligned with the brand’s positioning.